Blu Steel is an energy drink with a difference - it provides the stimulation of a traditional energy beverage but uses 100% natural caffeine, Key B vitamins and ingredients rich in antioxidants.

Blu Steel’s target market is the health-conscious go-getter, so we decided to make the brand clean and clear across all their communications. The can design uses a striking contrast of colours with a matt finish to give the product a premier feel.

Blu Steel needed a range of the product imagery before a single can had been manufactured, so 80% of the images are created by our 3D images applied to stock photography.

A Shopify website was built to sell online products and promote the brand to retail clients.